Have you ever sent an email to customers only to get no response? Did they even open it? Or open it just to delete it? Maybe you don’t even know why your campaigns are going wrong?
You know how frustrating it is when people don’t engage with your brand. You keep on searching for effective email marketing online and you try to improve your campaigns, but not enough people are listening.
We’ve all received an email we immediately deleted, marked as spam or ignored altogether. If this is happening to your emails, you need to understand why. Maybe you aren’t effectively grabbing your audience’s attention. Or perhaps your subject lines don’t reach out and say “Open me!” Or your calls to action don’t scream “Click me!”
As long as you aren’t spamming your subscriber lists, an effective email marketing is an incredibly powerful tool for getting messages directly to your customers and prospects. So, let’s discuss how you can improve your email marketing efforts.
One of the best ways to make your email stand out using is making them more personal.
Having that personal touch to your email will make it better. Why?
Boosts open rates – To make more people open your email, personalizing them would definitely do the trick.
Boosts engagement – You make people interested when you converse with them in a cordial manner. Doing this can get their attention and can move them to conduct deals with you.
Boosts credibility – Trust is earned, after all, and you can’t expect people to believe in your company instantly, especially if you write out impersonal emails. Basically, you have to connect with your client via telephone, person-to-person, and build relationships with them. From there, you can gain their confidence.
You can try applying these Effective Email marketing Personalization Techniques tips:
- Don’t be too serious! Speak/write in a conversational tone. Loosen up and engage your email list by briefly asking them about their day – just a normal exchange goes. Then you can work on making them curious about your product, for instance.
A good method would be to also divide your clients into different groups that fit to them. This could be as simple as gender, age and location. Or you can categorize them according to customer type (past, current, etc.).
Making them more and more personal will definitely bring your message across. Try this!
- Address consumer by real first name – Isn’t it welcoming and warm to be called by your first name? That’s what a customer would feel as well. When they get to read their name, they’d think that you’ve taken the time and effort to write them the email.
- Make use of and mention the client’s personal information, interests, needs, history – Assuming one was a previous client and you want them to purchase from you again, you can send them a message that highlights their past purchases. This will make them feel you consider them as notable clients.
Fortunately most auto-responders offer the option to personalize your email, add a personal element to your emails. Most email tools allow you to enter short codes or personalization tags that will be replaced with the recipient’s name when the email is sent out.
Here’s an example
Before (without using these personalization tags)
Thanks again for signing up earlier this week! It’s so awesome to have subscribers from all over the world.
In 3 days I’ll send you another email with more information about ABC!
After (after using personalization tags)
Thanks again for signing up last Wednesday! It’s so awesome to have subscribers from all over the world, even from UK!
On Monday, I’ll send you another email with more information about ABC!
Next – Make emails mobile-friendly
What’s the first thing you do when you wake up in the morning? Many people reach for their phone. In fact, 66% of email opens occur on smartphones or tablets. If your emails aren’t optimized for viewing on these devices, you’re potentially missing out on a huge number of clicks.
Don’t overwhelm your subscribers
Be careful of how often you send messages to your list of customers. You don’t want to flood their inbox with marketing messages about everything you offer — they might get annoyed and unsubscribe.
Above all else, provide value
Great and effective email marketing comes down to giving your audience something that sticks with them. Something that keeps your business on their mind, whether that’s educational info about your business, operational messages about your service, or marketing messages about the products you offer. Or else, that message is just going to end up in the trash.