by leonie@divacentral.com.au | Jan 14, 2020 | It's all about the Customer, Online Tools and Resources, Planning for Business Success
Nowadays, email marketing is as popular as ever. We’ve learned how to personalise our emails, automate messages, use dynamic content, and optimise the design for smartphones. But in order to maximise your email marketing, you’ve got to keep growing an active list of...
by leonie@divacentral.com.au | Jan 9, 2020 | It's all about the Customer, Online Tools and Resources, Planning for Business Success
Do you know the name, contact data, and purchase history of every single one of your customers? If the answer to that question is “no,” you need an online CRM for small business and don’t worry, you’re not the only one. Many small and local businesses rely...
by leonie@divacentral.com.au | Dec 17, 2019 | Getting Online, Planning for Business Success
Words have power. They can destroy and create. Sometimes a single word can change everything. Marketers and advertisers have been harnessing the power of words to sell you things like car insurance, sugary cereal, and Air Jordans for centuries etc. But for many person...
by leonie@divacentral.com.au | Dec 5, 2019 | Planning for Business Success
Ever since the remarkable paradigm shift in conventional and the rise of digital promoting, offline advertising has enjoying little acceptance. Of course, the phenomenon has eclipsed the traditionally popular and hugely revered offline marketing with the blossoming...
by leonie@divacentral.com.au | Sep 19, 2019 | Getting Online, Planning for Business Success
The difference between marketing strategy and marketing plan comes down to the purpose and application. Effective marketing strategy is determined by your business strategy – where you want to go, what market you’ll serve, how you’ll go to market...
by leonie@divacentral.com.au | Jul 25, 2019 | It's all about the Customer, Planning for Business Success
For your business to thrive beyond a start-up, you’ve got to have, and implement strong marketing strategies. Even established businesses face stiff competition and therefore require efficient marketing techniques. A business with a strong marketing foundation will...
