The Top 100 Marketing Power Words

| 17 December 2019

Words have power. They can destroy and create. Sometimes a single word can change everything.

Marketers and advertisers have been harnessing the power of words to sell you things like car insurance, sugary cereal, and Air Jordans for centuries etc.

But for many person who seeks to drive an audience further down his sales funnel, marketing power words on a landing page offer these benefits:

  • Build trust and credibility. Words like proven, research, and results give people a reason to believe your offer.
  • Inspire action. You probably know that Tony Robbins is the most in-demand life coach. People act on his advice. He uses words like change, opportunity, and responsibility.
  • Make them feel important. It can take a simple word such as surprise, secret, or special, to make your audience feel valued.

If you’re having trouble figuring out where to add those marketing power words that sell, check the key components below.

The Main headline

Your visitors is going to have a first impression about your landing page based on your headline. You can experiment with various headline formulas or use headline generator tools, but don’t forget to include words that sell.

Supporting headline

Its role is to explain the main headline to convince visitors to read further or take action.


You should include a marketing words in an explainer video. You may add the power words in the script or the subtitle.

Clear explanation in the body

Throughout the landing page, you write detailed descriptions about your offer. Your message should focus on clarity and delivering true value. Anticipate your audience questions.

Trust signals

Testimonials or numbers about your user base, followers, or subscribers help you build trust. Use testimonials and stats containing phrases with marketing power words and see your conversions soar.

Short copy above the sign-up form

Right above your form, write a sentence or two that would remind visitors of the reason they should sign-up.

Call-to-action button Optimizing your CTA button has never been easier with attention-grabbing words. Here’s a useful tip: write in the active voice as this convinces the visitor to sign-up and act on your offer.

marketing power words

Here’s the Top Power Words for Marketing

Words That Trigger Emotions

  • Unscrupulous
  • Ambitious
  • Delightful
  • Outrage
  • Blissful
  • Agony
  • Peaceful
  • Ecstatic
  • Dreadful
  • Radiant
  • Hurt
  • Laughing
  • Terrifying
  • Mesmerizing
  • Heavenly
  • Helpless
  • Uncomfortable
  • Serene
  • Euphoric
  • Fury
  • Anger

People buy something because of how it makes them feel. Words can be used to tap into your prospects’ emotions to build a personal connection. Example: AWeber’s landing page subheadline adds the word “ambitious” to spark motivation and hunger for success:

Words for Contests or Giveaways

  • Bonus
  • Win
  • Earn
  • Prize
  • Freebie
  • Earn extra points
  • Enter here
  • Reward
  • Submit
  • Join
  • Winner
  • Free
  • Gift
  • Giveaway

If you want to go viral and collect more email subscribers in just a few days, run a contest or giveaway. You need a landing page to display your prize, and that landing page has to spark interest.

Marketing Power Words That Imply Exclusivity

  • Limited
  • Limited edition
  • Only
  • Membership
  • Absolute
  • Insider
  • Secret
  • Elite
  • Exclusive
  • Exclusive access
  • Sneak peek
  • First to try
  • Reveal
  • Invitation
  • Premium
  • Rare
  • Special
  • Premiere
  • Select
  • Undivided
  • Chosen
  • VIP
  • Prestige

It’s human to want what he doesn’t yet have. When something is exclusive, only a selected few can access it. Use the principle of exclusivity to get your visitors to join your club or buy your products and offer.

Words That Create Buyer Urgency

  • Offer expires
  • Don’t delay
  • Don’t miss out
  • Hurry
  • Once in a lifetime
  • Last minute
  • Now or never
  • Today
  • Limited time
  • Clearance
  • Deadline
  • Final
  • Running out
  • Now
  • Countdown
  • Act now
  • Last chance
  • Straightaway

The use of words like for example “last minute” tells your audience that your offer is about to end. In effect, they’re encouraged to act right away.

Tried and True Words in the English Language

  • Instantly
  • You
  • New
  • Free
  • Because

Everybody loves the word “free” because they know they’re in for some surprise.

Words That Make Your Prospects Feel Safe

  • Backed
  • Protected
  • Security
  • Guaranteed
  • Tested
  • Quality
  • Privacy
  • Anonymous
  • Results-driven
  • Authentic
  • Evidence-based
  • No risk
  • Safe
  • Risk-free
  • Proven
  • Certified
  • Safeguard/s
  • Results

Words That Encourage Community/Belongingness

  • Together
  • Support
  • Circle
  • Group
  • Connect
  • Join
  • Team
  • Become part of

Belongingness is a basic human need for being in a group allows us to express ourselves and gain acceptance.

Final Words

Using the following power words for marketing your landing pages will help drive you audience action – whether that’s joining your group, a purchase, downloading your offer, and so much more. Words are just one of the ingredients to a landing page that works. If you want a better way to increase landing page conversions (especially in a small amount of time), start a viral marketing campaign.

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