Proven Strategies of Effective Facebook Marketing for Business

by: leonie@divacentral.com.au
| 26 December 2019
You possibly know that Facebook is the #1 social media platform, which most people use. So if you’re looking for the most effective Facebook Marketing Tactics you can do, you’re in the right place.

Apart from the fact that we are using it for chitchat with
our friends or sharing photos, videos, or even files, some individuals
especially entrepreneurs use it as their number one source of traffic and sales
and a spot for branding.

In this list, it will show you the most effective Facebook
marketing strategies for businesses that anyone can do. So, let’s start.

Effective Facebook Marketing Strategies for Businesses

Leverage the Existing Traffic to Your Site

Also put in mind that it is advisable to have a website for
every business as it will function as your sales transaction hub or storefront
where people buy your products or learn more about the services you offer.

You can easily influence the existing traffic on your site
by putting social media icons that can be seen and clicked, which are direct
links to your Facebook page and any other social media account pages you have. Most
websites put their social media icons on their homepage or header since it is
the area where these icons could be easily seen.

Next is to quote the popular or famous people

One of the easiest ways to create new content for your
Facebook page is to use quotes. I know you’ve seen them before. Was it Stephen
Hawking, Steve Jobs or Henry Ford?

Fact: people like quotes. They’re short and easy to read,
but they can grant valuable insights, and there are plenty of great ones out
there to choose from.

But how it help your business’ Facebook page? It doesn’t.

But that isn’t to say that you can’t quote someone else who can help your business. You know them. They work hard every day, know a lot about the industry, and have a modest following. Can you guess who they are yet? It’s you! You may not think you have anything special to say, but by using your own quotes, you can make some magic happen just like Brendan Burchard. Look at the number of shares he got!

By using your own quotes you can develop your own brand, use

your personal messaging, and link back to your own content. This last part is
key for running a quote campaign.

Use Your E-mail Signature to Display Your Fan Page URL

Also one of the effective Facebook marketing is when you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media page URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.

Effective Facebook Marketing Strategies for Businesses

If you have current events on your social media pages, you
might want to include them in your e-mail signature with a call-to-action
format.

Want to receive a gift
from us? Like us on
Facebook!

Promote Facebook Page In-store

Do your customers come to your store? Promoting your
Facebook page and other social media accounts in-store is just another great
way to let your customers know that you are on Facebook.

Remember that if you’re exerting efforts on your Facebook
marketing online, you should also do it offline.

You might also want to put your social media account pages
links on you’re:

  • business cards
  • front mirror or doors
  • walls
  • Packaging and more!

Determine the Best Day to Post using Insights

One of the most favourite features that Facebook Pages have is
the Insights. You will be able to see the average time when your fans are
online.

In case you’re scheduling three posts, you might want to
check the best time that your fans are online and select those hours on
planning your post.

To access your Insights, follow the steps below:

Go to your Facebook Page, then you will see “See Insights” above
your Page, click it.

You will see your Insights overview from there, find the
Posts tab and click it.

Put your mouse on the day you want your post to be scheduled
and you will able to see the best hours that your fans are online.

Use Facebook Ads

You may don’t like it, but investing on Facebook ads will
give your business a lift especially if you’re a start-up or a small business.

Facebook ads help you create your campaign depending on the
results you want to achieve:

Facebook Page Likes
Ads to build your audience on Facebook

Offer Claims
Ads to promote offers you created; you’ll need to use an offer you’ve created
on Facebook or create a new one

Facebook Page
Engagement
– Ads that boost your posts and increase likes, comments,
shares, video plays, and photo views

Clicks to Website
– Ads to encourage people to visit your website

App Installs
Ads to encourage people to install your app

Website Conversions
– Ads to promote specific actions for people to take on your website; you’ll
need a conversion tracking pixel to measure your results

App Engagement
Ads that get more activity on your app

Event Responses
Ads to promote your event

The setup for each ad differs on what results you want to
see. Below are few things you might want to consider when you set up your ads:

  • Target your preferred audience (gender, age,
    locations). If you use Google Analytics display tracking, you can use the data
    from there and use it for retargeting audiences.
  • Use an engaging image if you’re planning to use
    Facebook ads for your page
  • Use an easy-to-answer or an engaging ads
    description

Here’s an example

If you’re selling gift items, you might want to put
something like this:

“If you think giving gifts can make someone smile, Like Us
today!”

Since the message is easily answerable by Yes or No, those
people who most likely say “yes” will be converted into your fans. Trust me,
this is so effective.

Engage with Your Facebook Community

Engaging and talking with your community on Facebook could
build a strong connection, trust, and loyalty. The most exciting effect about
this is that they can also turn into your regular customers or potential leads.

Final Words and Ideas

Facebook marketing and any other social media marketing campaign are just like a courtship in reality. You should do it step-by-step until you build the relationship you desired to have. There a lot of Facebook marketing ideas out there, but I guarantee you that the above list will give your Facebook business a big lift.

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