After you’ve done a great job building your brand and creating a website that represents it. Now you have to make sure that all of that hard work translates into sales. If you are looking for an effective lead conversion tool, landing pages are definitely the way to go.
So can you create an Ultimate home page Headline?
The headline creates a first impression. The lead shot makes your product more noticeable and demonstrates its value. The landing page copy mentions features and benefits. The sign-up form collects your visitors’ email addresses. Customer testimonials add social proof.
The headlines appeal to the readers and they read the message or information if they find the headline interesting enough. Choosing an effective headline is like choosing a name for a brand new business. It only takes a single word to mess up your headline.
Create an Ultimate Home page Headline!
Here are the best free headline analyser tools that will help you get the most out of your headlines.
1 – CoSchedule Headline Analyzer
Headline Analyzer by CoSchedule is a tool that will tell you if your headlines have the potential to rank and convert. Put your title into the search box. Hit “analyze now.” CoSchedule will provide you with a visual representation of where your headline hits and misses and why. It looks at structure, grammar, and readability.
This tool is simple to use and you might even find it fun. It keeps a rolling headline history, so you can see how far you’ve come when you make improvements.
2 – SEOPressor Blog Title Generator
Also one of the best tool to make an Ultimate home page headline is the SEOPressor‘s blog title generator allows you to put in your keyword and choose its category. The tool generates hundreds of title options for you to choose from.
You can also use it as a way to get ideas for topics related to your keyword.
Let’s say you’ve chosen the keyword “SEO copywriting.” You’ll get headlines like:
- Ways To Have Fun Learning SEO Copywriting
- Things To Know About SEO Copywriting
- Things You Need To Know About SEO Copywriting Today
3 – Buzzfeed Title Generator by Ravi Parikh
Ravi Parikh created BuzzFeed Title Generator to automate the process of coming up with titles similar to those in BuzzFeed. To get started, simply press the button “Click Here to Generate” for title ideas.
Of course, you’ll need to tweak a title suggestion to make it applicable to your landing page.
4 – Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer
Do your landing page headlines touch your audience’s feelings?
Emotional headlines drive people to follow your call-to-action. To figure out whether your headlines contain emotional triggers, use Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer.
This tool scores the effectiveness of your headlines based on the Emotional Marketing Value words that they contain. You’ll know if your headline has an Intellectual, Empathetic, or Spiritual appeal.
5 – Portent’s Content Idea Generator
Portent’s Content Idea Generator gives headlines that are catchy and funny. Not all title suggestions are appropriate for your topic, but there are those that stand out.
Enter your subject into the box and click the arrow to the right to enter. You’ll receive more suggestions by clicking the refresh button. Here are a few fun titles I got after entering the subject “social media contest”:
- How Social Media Contests are Making the World a Better Place
- The 18 Worst Social Media Contests in History
- 10 Reasons You Should be Talking About Social Media Contests
6 – TweakYourBiz Title Generator
This tool claims that its headlines can increase your visitor traffic to at least 50%. Surely, you won’t run out of interesting and relevant headline ideas.
Not only can you enter a topic, but you can also indicate whether your topic is a noun or verb. You’ll get a different set of results based on your choice. What’s great about Tweak Your Biz is that it categorizes titles – Lists, Best, How To, Questions, Secrets, and more.
7 – FatJoe Blog Post Title Idea Generator
FatJoe gives you random title ideas. There’s no option for you to categorize your topic. Because of its lack of filtering options, sometimes you’ll get inappropriate titles.
In case you can’t find what you’re looking for, just click the button “GENERATE 100 MORE TITLES.” To be able to get these additional 100 titles, you need to enter your email first.
8 – Inbound Now Blog Title Idea Generator
Inbound Now is a quick and simple headline tool in that it immediately suggests unlimited titles. There’s no need for you to enter your topic or keyword.
You’ll be guided by the words in the brackets to create SEO-friendly titles. Notice that some titles require you to enter a keyword, number, target audience, common problem, and industry.
Assuming that you created a landing page about “cryptocurrency,” you could use the title “Want To Be Amazing At Cryptocurrency? Here’s How.”
9 – BlogAbout Blog Title Generator
Writer’s block shouldn’t stop you from creating ultimate home page headline. As a fill-in-the-blanks tool, you can come up with titles in an instant.
Save a list of your favourite titles by clicking the heart icon. BlogAbout will then email you your list of titles. Another feature of this tool that you’ll like is that it allows you to doodle on a blank notebook to spark creativity.
10 – Title Generator
It’ll take you only one click to generate 700 headlines. If you aren’t even sure what your landing page is about in the first place, Title Generator offers you no shortage of ideas.
Using this tool, I typed in the keyword “graphic design” to see what would come up. I got great titles like:
- Why Ignoring Graphic Design Will Cost You Time and Sales
- 5 Incredibly Useful Graphic Design Tips For Small Businesses
10 Secret Things You Didn’t Know About Graphic Design
Characteristics of effective landing page headlines
1 – Clarity
A headline should never be ambiguous, vague, or beat around the bush with metaphors. It gets right to the point and connects with the visitor as soon as he or she lands on the page.
2 – Highlight the “benefit.”
People buy something not because of its features, but because of the end result, they may gain. That end result is called the benefit – the promise that your product holds.
Making the benefit of your offer the main focus of your headline shows that you empathizing with your audience’s problem. For example, if your headline is “How to Lose 5 Kilograms in 2 Weeks without Exercise,” the benefit is “lose 5 kilograms.”
3 – Relevance
How did your visitor come to your landing page? Was it a display ad they clicked or a Google search ad? Your headline and the ad connected to it must have message match and be relevant to each other. If your ad says “free trial” and your landing page headline doesn’t mention a trial, then you can bet your visitors will bounce.
4 – Get straight to the point.
Simple and direct headlines immediately deliver whatever message you have for your audience. By only reading your landing page headline just once, people should know what it is that you offer. A straightforward headline takes less time to come up with, but it also allows faster conversions.
In Sumo’s case study Why Writing Creative Headlines Hurt Conversions: After analyzing 150,000 Opt-Ins they discovered:
Straightforward headlines converted at a rate of 88% compared to creative headlines which had a conversion rate of only 12%.
5 – Empathy
All great headlines empathise with the visitor’s problem. Headlines demonstrate benefits of the product and reassure visitors that their problem can be solved.
When you craft great headlines, your visitors are more likely to stay on the page and convert on your offer. If your headline fails to impress, your visitors will abandon the page.
6 – Perform A/B testing.
A/B testing or split testing is something you should never miss. In one of my split testing tips that I recommend, I advise anyone not to split test immediately.
It’s counterproductive to split test right after you create headlines. What would give you best results is when you launch your landing page first and see if a headline performs. From there, you can now start split testing to improve a headline that is already converting.