Nowadays, email marketing is as popular as ever. We’ve learned how to personalise our emails, automate messages, use dynamic content, and optimise the design for smartphones. But in order to maximise your email marketing, you’ve got to keep growing an active list of engaged people to send to. After all, it’s common to lose 20% of your subscribers each year to attrition. So it’s important to have a great strategy to grow email lists quickly, not to mention the persistence to keep it up. Read on as we share actionable tips that every modern marketer/top most influential people use to grow their email list quickly.Hack 5: Case studies The next hack is to put together a case study. They’re not just educational – they can be used for selling as well. Remember, once you have provided value and gained a visitors trust, you can then make recommendations on products. One example of how to easily create a case study is showing a before and after transformation. Here’s an example from Lead Pages: Hack 6: Specialise & Separate This hack is probably the most important but is often overlooked. I have often said that to be successful, you’ll need to find a niche. John O’Sullivan, author of “is it wise to specialise” says that we’re always tempted to do more, but specialising in on our strengths is the only way to see real progress. But as your small business grows you’ll inevitably be wearing many hats, specifically sales and marketing. Though they may seem similar at first, these two hats should not be confused with one another. For growth hacking, you need to break up your sales team from lead generation. Or if you’re running a lean startup, you’ll need to actively change hats. Marketing and lead generation focuses on turning visitors into leads, who then opt-in and become subscribers. This is usually done by offering free content in exchange for a name and email. This is essential to growing your business, and the main goal is to provide value and earn trust. For any lean startup, focusing on bringing people in is essential. Hack 7: Master the headline Headlines are used everywhere when opening a small business. When creating your first website to email subjects or in ad campaigns, a compelling headline is essential to getting people’s attention long enough to engage with your post one of the key to grow email lists quickly. The key to powerful headlines is using strong verbs. Verbs are “action” words like increase, improve, nurture, focus, attack, etc… What these do in headlines is illicit interest, and convince someone to click your call to action button. Headlines not only help get clicks but can help with your search ranking by decreasing your bounce rate and increasing the time spent on a site, it will help to grow email list quickly. Ted Nicholas believes that 73% of buying decisions are made at the point of the headline, and he makes this obviously clear with on his homepage: No matter your content (blog articles, ads, webinars, white papers) you need to focus on a great headline with consistent messaging. This is easier said than done, and though we like to get things out quickly, taking the time to ponder and research the best possible headline you can come up with will be worth it. Tips for writing headlines that convert: Just look at the work from Brian Clark and the entire Copyblogger team: Hack 8: Irresistible offer To create an irresistible offer, you need to sell what people want to buy, then make sure you’re marketing to the right people at the right time. A marketers goal is to get a series of “yes please” turning visitors into good leads, and leads into subscribers. From them clicking on your content or ad, to clicking to learn more, to clicking to signup, to clicking to give you their credit card number. Wow a lot of clicks, right! And if you slip up the last stage with your offer you could lose all the momentum you previously gained. You can use the following formula to make sure your offer is on point. High value offer + persuasion = irresistible Chris Guillebeau, a best-selling author and amazing entrepreneur, gave a great example of how to define an irresistible offer. “If your offer doesn’t compare to those, then it’s not irresistible.” Let’s take a look at some great offers out there right now with Blue Host. $3.49 per month to a website? WOW, why not! Hack 9: Pay with a tweet Giving away good content for free is always a nice idea. Usually, this is done by getting the leads name and email address, but a great way to get exposure on another channel is by using Pay with a tweet. This tool is a great way to influence existing channels like Facebook and email to get attention on others, like Twitter. You might have an email list or a blog with a dedicated source of traffic. That’s great, and if you’re ready to start exploring other channels, Pay with a tweet allows you to easily make that jump to grow email lists quickly. Here’s how it works: Someone reads your article and wants to download the bonus you’re offering at the end. Instead of asking for their name and email address you can get them to tweet about it instead. Complicated, but this tool makes it very easy. You can even pre-write the tweet for them so all they really need to do is click. If they’ve already read your article, found it valuable, and want more info, then getting them to send a pre-written tweet isn’t much of a stretch. Here’s how it looks in action: This functionality isn’t limited to Twitter. Depending on where your ideal customers hang out you can get them to pay with a Facebook post, LinkedIn post, or even Google+. Hack 10: Hello Bar You already understand that cleaning up your home page and getting your messaging consistent is key to receiving more leads, and a great free tool to make your call to action as clear as possible is the Hello Bar. What’s amazing about it is its simplicity. It grabs attention without being obnoxious and lets visitors know the one thing you want them to do. Unlike blog sidebars which can get unnecessarily cluttered with previous posts, multiple calls to action buttons, and a subscribe link, the Hello Bar offer this. Here’s how it looks: You get space to have one concise sentence, and then have a call to action button. Using it is a breeze, and you don’t need any coding experience. It is easily installed in WordPress. The best part about it is that if you have regular traffic to your site, you can count on picking up new subscribers every day, without doing any extra work. That’s it! For most entrepreneurs, begin by choosing one or two of these hacks and seriously focusing on them. You don’t get anywhere in business by doing something half-assed, so give it the time it deserves and your endeavours are certain to pay off with more subscribers.