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Four Digital Marketing Foundation Strategies 101 – Your Ultimate Guide

Four Digital Marketing Foundation Strategies 101 – Your Ultimate Guide

The advent of computer technology and internet has opened up countless opportunities for establishing business and careers. Many consider internet marketing as one of the best ways to strike gold. Yes, it is indeed true, but it is worth nothing without knowledge of marketing foundation.

A successful business requires being on a strong marketing foundation

Many new marketers are attracted not only by the flashy ads but also you should consider the following marketing fund strategies.

  • Product Pricing

The price principle refers to how much your clients will pay for the product or service you offer. You should evaluate it basing your calculations on maximizing the profits. As for price drops, demand tends to rise and profit per unit decreases.

Digital Marketing Foundation Strategies

Products and services must be priced accordingly to keep your business alive. It must incorporate your real costs, marketing factors, perceived value and customer’s alternatives. When deciding the pricing of your products, ensure you understand the direct costs of your product and that of the marketplace.

  • Customer Relationship and Satisfaction

After identifying your customers and understanding your marketing foundation, check your competition. Ensure you develop strategies that build customer loyalty by understanding their buying behaviors. The other point is consistently delivering on your clients’ requirement.

Strategies in several areas will build strong customer relationship that leads to satisfaction and loyalty.  Ensure you maintain good customer contact, timely handling of customer complaints and customer follow up to learn their level of satisfaction.

  • Product Type

The products you engage yourself in can be tangible or intangible service. Your choice of product should be evaluated based on whether it satisfies the needs of the customers. The product should meet a perceived need and offer the features and accessories that the consumer group demands and within their terms.

When creating your product, consider features such as the product name, packaging, usage and warranty terms. Again, customers are the same everywhere, ensure you find the best way to promote your business.

  • Clients and Marketing Knowledge

These refer to your understanding of the needs of your customers and the ability to solve their problems at the market place. You should target specific consumers, learn everything possible about the group and eventually measure their satisfaction.

Do not tap into your market place accidentally and do not proactively involve those selling similar products. Instead, divide your customers into groups to avoid losing track of your clients. Do not let competition separate you with your potential customers.

Also, consider your distribution channels such as where you will sell the product and how it goes to the market. Consumers do not purchase products that do not reach them, so distribution channels matter a lot in your marketing foundation.

About The Author

Leonie Hunt

Leonie knows that in the marketing world it is not a "one size fits all". She helps small to medium businesses get more customers and ultimately make more money by implementing simple, effective marketing strategies that are tailored to each client’s requirements. She works with solopreneurs, sole proprietors, small business owners, local businesses to help them get online and get it happening – the right way for their business!

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